David Ogilvy

David Ogilvy

David Ogilvy may refer to:

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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Tags: Work, Woman, Real

David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information.

Tags: Money, Made, Community

David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.

Tags: Hold, Arms

David Ogilvy

Our business is infested with idiots who try to impress by using pretentious jargon.

Tags: Try, Idiots, Using

David Ogilvy

The consumer isn't a moron; she is your wife.

Tags: Wife, She, Moron

David Ogilvy

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Tags: Women, Men, Words

David Ogilvy

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Tags: Government, Big, Both

David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Tags: Same, Cannot, Found

David Ogilvy

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Tags: Life, Good, Best

David Ogilvy

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

Tags: Nice, Fun, Live

David Ogilvy

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